Julianne Fraser was born and raised in Western Canada. At 21 she moved to New York to attend FIT and pursue her dreams of developing marketing strategies for iconic brands in a city bursting with creativity, launching her career just as brands began to understand the value of social media and digital influencers in their marketing strategies. During her time at Morgans Hotel Group, she established social media strategies for the brand's 13 hotel and restaurant properties, translating the iconic brand's experience online. She developed one of the industry's first influencer marketing campaigns, supporting women like Chiara Feragni and Chriselle Lim before their careers took flight.
From there, Julianne moved on to Lacoste and managed the heritage brand's North American digital communications. During her time at Lacoste, she helped relaunch the brand's website and editorial platform, created impactful influencer programs and experiences, and managed social media and advertising. Julianne strengthened her relationships with influencers across North America, innovating as the industry continued to change.
Julianne reached a point where she was eager to dip her toe in the exciting landscape of consumer startups. She began consulting for emerging brands, helping to accelerate their growth and awareness. Her clients included M.Gemi, Munchery, Plated, Care/of Vitamins, Rhone, among others. It was during this time that Julianne learned to be nimble with lean budgets and create strategic partnerships in order to scale her startup clients quickly.
in 2017, the daring Canadian began her influencer marketing consultancy, Dialogue New York which specializes in creative digital campaigns for luxury and lifestyle brands such as Shiseido, Woolrich and DKNY. Over the years, she has developed invaluable relationships and expert knowledge in the field of influencer marketing, which she continues to leverage as her agency grows. Julianne is passionate about innovation and creativity in marketing. All of her projects are rooted in strategy and evolve with the ever changing industry. In her personal time, Julianne loves perfecting French recipes in her Williamsburg apartment, lives for her morning Crossfit workouts and tries to visit a new corner of the world when she can.